Ash is a human-centered researcher with over a decade of professional experience drawing meaningful insights from meticulously designed research frameworks.

They live in the Hudson Valley region of New York.

Contact: scrivstudios@gmail.com

Featured Research

NYC Small Business Services

Role: Lead Researcher

Research Objective: Gather perspectives of Non-English speaking business owners in NYC, through qualitative data methods, in order to shape the City's digital customer experience platform designed to address the needs of NYC business owners.

Method(s): 1:1 sessions; multi-lingual sessions; trend analysis; customer journey mapping; personas development; stakeholder engagement; future state design thinking

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Buffalo Public Schools

Role: Lead Researcher

Research Objective: Define a data-driven service design strategy to relieve the primary pain points of families and administrators, while reducing administrative overhead.

Method(s): 1:1 sessions; focus groups; trend analysis; workflow mapping; stakeholder engagement; future state design thinking; systems architecture

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NYC Mayor’s Office of Food Policy, Groceries2Go

Role: Lead Researcher

Research Objective: Define a data-driven service design strategy to meet the needs of NYC residents who used food vouchers and benefitted from grocery delivery services.

Method(s): 1:1 sessions; trend analysis; customer journey mapping; stakeholder engagement; future state design thinking

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